A series of promotional 3D animations that capture the essence of the darkest subgenres of techno music.
Volt Events is a London brand organising techno parties since 2019. They approached us with nothing more than a logo and asked to help them promote their dark, industrial personality with a series of animations and posters for upcoming events.
The selection of artists for Volt events in London E1 club was similar to line-ups in the cult Berlin club Berghain. Minimal and hard techno for a niche music audience. Volt is a combination of an exclusive, fashion-conscious event mixed with the freedom of industrial, dark-side rave. The goal for the animations was to differentiate the new brand from the competition that plays lighter genres of electronic music and attract the target audience.
Together with Volt founders, we selected visual references and created mood boards. We've settled on the disturbing combination of a human body and machine with some added techno glitches. The colour palette we chose was dark, almost black to convey the darkness of the music, environment and the audience. The resulting animations look like art experiments of a crazy bioengineer. Volt wanted to push the visuals into a more creepy direction, which was an interesting challenge for us. The visual identification evolved into a series of disfigured android faces that are cut, melted and transformed.
The animations were very well received and Volt was very happy with the outcome. Their ticket sales almost doubled during our collaboration.
Art Direction and Animation: