Gateway launch film
HDR UK
Health Data Research UK’s Gateway helps researchers find and access health data from across the UK, and had already supported hundreds of studies. With a new version co-created with researchers and data custodians, HDR UK needed a short film to reintroduce it to the research community.
The challenge
The film had two audiences: researchers and innovators who already knew the Gateway but hadn’t used it in a while, and those discovering it for the first time. The new version had changed a lot, with smarter search, richer data and access requests to multiple custodians from one place. The film had to show what was new, and give both groups a reason to try it.
The approach
We started with a story workshop with HDR UK’s team, building the story together around their audience and goals. The film opens with the problem every researcher knows: finding and accessing health data is slow and confusing. Then it follows the data itself, as dots of light that get stuck in a maze and then flow freely, showing the researcher’s journey through the new Gateway, step by step.
What HDR UK said
“Thank you Monika for creating our animation! We have had some lovely feedback, it’s a real showstopper, we love it!!”
Ruth Milne, Communications Manager, HDR UK
