ASMS Conference Booth Projections
Bruker
ASMS is the largest mass spectrometry conference in the world, bringing together thousands of scientists and hundreds of exhibitors in a highly competitive environment.
For Bruker's 2026 presence, the goal was to communicate: "Future-Ready Science. Where breakthroughs feel effortless." The brief included a specific request to make the science feel more human, and to blend it with a San Diego / SoCal-inspired atmosphere to create a space people would want to spend time in.
The approach
We built an ultra-wide immersive projection across the stand, supported by an LED tower and adapted social content.
Instead of visualising the technology directly, we built a near-future world where Bruker's science is embedded into everyday research workflows, grounded in a San Diego-inspired atmosphere.
The story follows scientists moving through discovery, focusing not on how the technology works, but on what becomes possible because it exists.
This created a more human reading of highly technical content while maintaining scientific credibility.
In a high-traffic conference environment, the installation created a clear focal point within the space, giving visitors a reason to slow down and engage. It became one of the most visible elements of Bruker's presence. Bruker then asked us to rework the projection for their stands in Lyon and Singapore.
"Monika and Rado helped translate a complex scientific story into a complete visual experience that felt engaging and accessible in a very busy conference environment. During the whole project, Space Jackets had an exceptional drive and excellent communication. All our needs and requirements were met, and the animation became a real focal point of our presence and gave people a reason to spend more time at the stand.
In addition to the large animation, Monika and Rado helped us to create different adaptations for multiple purposes, like social media posts and on-screen presentations. With the help of Space Jackets we were able to scale the animation into different dimensions for alternative needs.
The project with Monika and Rado was a huge success and a key element in our graphical and promotional concept around our conference. I can highly recommend working with the professional and creative team of Space Jackets."
Silas Ackerman, Marketing Manager
